Our Mission

Why We Do What We Do

At Informed Pet Food, we produce high-quality, fresh, species-appropriate diets designed to help our beloved pets not just survive — but thrive.

We proudly stand by one unshakable promise:
We will never sell anything we wouldn’t feed our own fur babies.

Our Philosophy

We believe that when you know better, you can do better. That’s why transparency, integrity, and education are at the heart of everything we do.

Each of our formulas is carefully developed in consultation with Holistic Nutritionist Auriane Hurtes, ensuring they meet — and exceed — the nutritional needs of companion animals. Every recipe is rooted in science, holistic principles, and species-appropriate nutrition.

Ingredient Integrity

• Locally Sourced: We use fresh, Ontario-raised, human-grade ingredients.

• Sustainable & Exotic: We also incorporate sustainably sourced exotic proteins from certified human-grade facilities.

• Zero Compromise:
  ❌ No synthetic vitamin packs
  ❌ No legumes, grains, corn, or rice
  ❌ No plant-based fillers or substitutes for essential nutrients like calcium or protein

We’re committed to full transparency — with no hidden agendas — because you deserve to know exactly what’s in your pet’s bowl.

What’s in Our Raw Food

• Our first ingredient is always muscle meat

• We include nutrient-rich organ meats such as lung, heart, tongue, and green tripe

• Every formula contains:
  ✔ Liver (beef, pork, or poultry)
  ✔ At least one other secreting organ like kidney, brain, or testicle

We feed your pets like we feed our own — with purpose, passion, and the highest standards in animal nutrition.

Treats – Nothing But Nature

Our treats are 100% natural, made exactly as nature intended. We gently dehydrate them at low temperatures to preserve their nutrients, flavor, and texture — with no added ingredients, preservatives, or artificial colors.

🛑 No Fillers
🛑 No Preservatives
🛑 No Artificial Colors or Flavors

Why We Never Smoke Our Treats

We never wood-smoke our treats — and for good reason. Wood smoking produces polycyclic aromatic hydrocarbons (PAHs), a class of carcinogenic compounds that can be harmful to your pet's long-term health. These toxic compounds are absorbed into the food through the smoke, creating unnecessary risk.

At Informed Pet Food, health and safety always come first — and that means keeping your pet’s treats clean, simple, and truly natural.