When we started our journey, we knew we didn’t just want to make another pet food company. We wanted to create something different—something built on trust 🤝, transparency 🔎, and knowledge 📚. That’s how the name Informed Pet Food was born.
💡 Knowledge Is Power—for Pet Parents
As pet parents ourselves, we’ve experienced the confusion that comes with reading pet food labels. Long ingredient lists 📜, hard-to-pronounce additives 🧪, and vague claims can make it difficult to know what’s really going into your dog or cat’s bowl. 🐶🐱
We believe you deserve better. The word Informed reflects our commitment to providing clear, honest information about every single ingredient we use. When you feed your pet our food and treats, you’ll always know exactly what you’re giving them—and why. ✅
🌿 A Mission Rooted in Transparency
Our name is a promise:
❌ No hidden fillers
❌ No misleading claims
❌ No unnecessary chemicals
Every product we make is grounded in research 🔬, guided by science ⚖️, and crafted with integrity. We want you to feel confident knowing your choices are backed by facts—not marketing gimmicks.
🐕🐈 Empowering Better Choices
We chose Informed because our goal goes beyond making healthy pet food. We want to empower pet parents with the knowledge to make the best decisions for their companions—whether it’s choosing treats, meals, or supplements. 🦴🥩🍖
By sharing not just the what but also the why behind our ingredients, we’re building a community of educated, empowered owners who understand the link between nutrition and lifelong health. ❤️
🧭 Why It Matters
Pets can’t choose their own food—you choose for them. And the right choice can make all the difference in their energy ⚡, health 🩺, and happiness 🐾.
With Informed Pet Food, you’re not just buying a product—you’re joining a movement that values clarity, responsibility, and care above all else. 🌎💚
✨ At the end of the day, we picked the name Informed Pet Food because it represents who we are: a brand built for pet parents who believe knowledge leads to healthier, happier pets. 🐶🐱💖