At Informed Pet Food, we believe your pets deserve the BEST — real, honest nutrition made with love. ❤️ One thing you might notice when opening a bag of our premium single-ingredient dehydrated treats is the smell 👃 — and you might wonder: Is that normal?
Yes! And it’s a GREAT sign. ✅
The Scent of Real, Natural Food 🥩
Our treats are made from just one simple ingredient — high-quality meat, fish, or organ cuts — and gently dehydrated to lock in nutrition. 🔥
When you open the bag and smell that rich, meaty aroma, you’re experiencing the pure, natural essence of the ingredient itself.
Unlike many mass-produced treats, we never use fillers, artificial flavors, or preservatives ❌ to hide the real smell. If it smells like real meat… that’s because it IS real meat! 🐕
Why the Smell Matters for Your Pet 🐶🐱
Pets experience the world through their nose first! 🐽
A strong, natural aroma:
- Stimulates appetite and excitement ✨
- Promotes satisfaction by speaking to their instincts 🧠
- Entices picky eaters to dive right in 🍴
That smell you notice? Your pet notices it even more — and they LOVE it! 🥰
Dehydration vs. Other Preservation Methods 🌬️
We use gentle air-drying and dehydration — meaning we preserve all the natural oils, flavors, and nutrients without harsh cooking. 🔥🚫
No heavy processing, no weird chemicals — just honest, delicious nutrition.
While the smell might be a little surprising to humans, it’s actually a sign of quality and freshness for your furry friends! 🐾
Trust the Aroma ❤️
When you choose Informed Pet Food, you’re choosing transparency, honesty, and true quality.
That natural scent you smell? It’s the proud signature of a premium, real-food treat your pets will go crazy for! 🥳